MARKETING DIRECTOR JOB PROFILE

Marketing is a business term referring to the promotion of products, advertising, pricing, distribution channels, and branding. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.

Marketing Director Job Description

The Director of Marketing is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing directors are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context.

Role and Responsibilities of a Marketing Director

  1. Marketing research and analysis
  2. Marketing strategy
  3. Implementation planning
  4. Project, process, and vendor management
  5. Organizational management and leadership
  6. Reporting, measurement, feedback and control systems

Top Cities for Marketing Director


New York City, NY

Los Angeles, CA

Chicago, IL

Houston, TX

Phoenix, AZ

Philadelphia, PA

San Antonio, TX

San Diego, CA

Dallas, TX

San Jose, CA


Job Titles for Marketing Director


eCommerce Marketing Director

Online Marketing Director

Product Marketing Director

Search Engine Marketing Director

Account Coordinator Jobs

  • Position
  • Location